1. Introduction

Picante Holdings Ltd, trading as Picante Brands, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share your personal information when you visit our Website at www.picantebrands.co.

2. Information We Collect

Calendly Bookings: When you book a consultation through Calendly, we collect the information you provide, such as your name, email address, and any other details you choose to share.
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Tracking Data: We use Google Tag Manager, Meta CAPI (pixel), and Google Ads Conversion Tracking to collect data about your interaction with our Website. This includes your IP address, browser type, pages visited, and other related information.

3. How We Use Your Information

Service Provision: We use the information you provide through Calendly to schedule and manage your consultation with us.
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Marketing and Analytics: The tracking data collected is used to analyze user behavior, improve our services, and target advertisements. This data may be shared with third-party service providers like Google and Meta for these purposes.

4. Cookies and Consent Management

We use cookies and similar technologies to enhance your experience on our Website, analyze traffic, and personalize content. With the addition of our consent management tool, you will have the ability to control your cookie preferences and opt-in or out of certain data collection practices as required under GDPR and other applicable laws.
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You can also manage cookies directly through your browser settings, but this may affect the functionality of our Website.

5. Data Sharing

We may share your information with third-party service providers who assist us with website analytics, marketing, and scheduling. We do not sell your personal information to third parties.

6. Data Security

We take reasonable steps to protect your personal information from unauthorized access, use, or disclosure. However, no internet transmission is completely secure, and we cannot guarantee the security of your data.

7. Your Rights

UK Users: Under the General Data Protection Regulation (GDPR), you have the right to access, correct, or delete your personal information. You may also object to or restrict certain processing of your data.
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US Users: Depending on your state, you may have certain rights regarding your personal information, such as the right to access, delete, or opt out of the sale of your data under the California Consumer Privacy Act (CCPA).

8. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.

9. Contact Information

If you have any questions or concerns about this Privacy Policy or wish to exercise your rights, please contact us at hello@picantebrands.co.